Clarity of purpose, understood by everyone involved or impacted by your plans and objectives, is core to their achievement. It has been asked many times but if you don’t know where you are going do you ever arrive?
Leadership first and foremost is about ensuring that clarity exists – universally. The clearly and broader the message is spread the greater the likelihood of arriving at the destination but at least you will know if you are not there yet.
What by When
For everything we set out to do there is always the question “What are we doing?” and co-existing with the objective is timing “When will we finish?” These two simple pieces of information completely define any and all tasks we undertake.
This is not to say plans are absolute and inflexible. Both the what and when parameters can change as you meander along your journey. Starting without knowing what you are attempting to achieve leads to chaos, changing it as you learn more does not.
Motivation
Everything we do , how we behave, our desires, all have some underlying motivation. Nothing happens without motivation. Both what you are seeking to achieve and the time frame underpin motivation and drive urgency.
Having a solid understanding of the strategy and direction can be very high level or intricately detailed but without some definition of purpose why would we do anything.
Of course even doing nothing requires motivation. That is to say nothing can be defined and so is something. The level of motivation to do nothing (possibly the default activity) does not need to be strong but still must be present.