Generally held beliefs or opinions about something  constitute reputation.  This can be focused on a government, company, person, organization, well, just about anything.

Brands are often used as a bellwether of reputation.  That is the brand identifies the thing.  Through marketing, a reputation can attached to the brand.

Leveraging a brand with a solid reputation associated with it can be a method of attracting others.  Whatever the interraction is; getting a vote, selling a product or service, gaining an endorsement to name just a few objectives, your brand can help.

Your Personal Brand

In recent years pesronal coaches and talent consultants have adopted the term “personal brand”.  The intent is to define and communicate your personal reputation as a brand.

This concept treats you as a thing to market.  Sell yourself.  For consultants, job seekers or anyone with aspirations whether enterprenurial , political, professional or personal having a strong positive reputation is critical.

A strong personal brand is a solid underpinning for this.

For Example

Donald Trump is a hot topic these days.  Most people have an opinion about his personal brand.  Mine would be arrogant , dishonest and disrespectful (to start).

I know from various social and regular media sources  this description is shared by others, perhaps widely.  The point of the example is, how your brand is percieved will really drive your ability to network and get what you seek.

Building the Brand

This post focuses on your personal brand and it’s value to you.  Hopefully it encourages you to examine your brand and then develop plans to grow and market it.

More to come on that in future posts.