Yesterdays post explored the concept of personal reputation.  In summary, it is of great value to you to understand your own reputation (as varied by audience).

Leveraging your reputation is an invaluable tool in supporting achievement of your goals.  Managing your behaviour (how you act and what you do) will manage your reputation.

Group Think

Groups of people achieve gang mentality  by sharing their perceptions about others with each other.  The communication methods can include social media, public media, in person, water cooler gossip and a variety of other ways.

The group is not logical and underlying bias can influence the perceptions.  That is for example a group may have a conservative or liberal bias.

The reputation you have within the group is mostly not openly shared with you so you need to figure it out through observation.  This can include conversational ploys to determine what others think of you.

Behaviour and Reputation

Reputational behaviour is not only what you say and do but ranges from the clothes you wear to the cut of your the cut of your hair.  How loud you speak or the effectiveness of your deodorant all inluence reputation.

Since a lot of your reputation can be derived from gossip and peoples bias the trick is to figure out what those bias are (through logic and intuition) and use them to craft the reputation you seek.

Your reputational goal could be respect, isolation (just leave me alone) , a trusted advisor or any of a plethoria of things.  Whatever it is, you can craft your behaviour to formulate the matching perceptions.