Have you ever wondered why you behave the way you do?  This is not a simple topic with a multitude of variables driving your actions and motivations.

Today’s post I explore how desires (what you want, what you really, really want) affects behaviour?   Desire or wants occur on an emotional level.

Where does it come from?

Things you want are almost exclusively associated with things you care about.  If you don’t care whether rock and roll is playing on your radio you probably won’t want to buy tickets to a rock concert.

Other variables might influence you to buy concert tickets (e.g., going with a friend or an opportunity to win a prize) but you typically need to care about a topic to want to participate.

Shaping Behaviour

A key underlying driver of behaviour is how invested you are in a topic.  The more you care, the stronger the reaction, that is your desire to achieve and excel.

Obligatory Sports Analogy

If you are a rabid soccer fan you are far more likely to want your team to succeed.  The casual fan enjoys the play but is no where near as invested in the outcome as the enthusiastic fan.

If you are a player and winning really matters to you (you care a lot about the result) your playing behaviour is likely to be aggressive and highly competitive.

If exercise is your what you want, the result can be far less relevant, even irrelevant. Your play will usually match your level of emotional investment.

Knowledge Influencing Action

The next time you are aggressively pursuing something, think about your motivations.  Why do you care?  This approach can help you define a successful strategy to achieve your goal.