Tag Archives: retailing

Organizational Change

There are three major grocery retailers in Canada, Sobeys (a division of Empire company), Loblaws (George Weston Ltd.) and Metro Foods.

Last week Sobey’s announced a major re-organization which will reduce their office staff across the company by about 800, as it is implemented nationwide.

Why Re-organize

The goal of changing the structure of an organization typically is one to all of the following:

  • Address changing market forces which are attacking the organizations business model. In the case of Sobey’s the rise of on-line retailing is beginning to impact the food sector. The signs of major impacts like those that affected book,  music and general retailers are clearly present.
  • By changing the way you do business and even in some cases focusing or expanding the business scope, a key objective is improved efficiency and higher quality so the business becomes sustainable
  • Reduce resource cost (expense reduction) without impacting volume or quality of service or product by changing processes and practices both significantly and rapidly (not a slow continous process improvement but a drastic one in a fell swoop)

Cutting Staff

Some organizational changes increase staff but often expense reduction is one of the goals (not always though).  Unfortunately the press has focused on the Sobey announcement as a staff reduction.

This is a good way to sell news content but the perspective is a little unfair to Sobey’s.  The reality is any retail company can go bankrupt in the current consumer environment (e.g., Sears and Toys r Us) , size is not a protection.

Sobey{s move to sustain the company by changing its business model is both strategic and wise.

Selling Stuff

Black Friday has become a North American retail phenomenum.  The premise is simply; retail revenues for the calendar year exceed expenses after black Friday.

From an accounting stand point retailers profit and loss statements move  from  red ink (losses) to black ink (profits).  Typically in the retail business profitability depends on robust holiday season sales.

In this context, I the holiday season is the annual public buying surge that occurs during November and December.  Sales during other months help keep the lights on and pay the rent, holiday sales spell profit.

Marketing Brilliance

Years ago, astute U.S. retailers noticed the biggest increase in sales started after thier Thanksgiving holiday.  This created an interesting marketing opportunity.

Given consumers obvious proclivity to increase thier amount of shopping around this time of year; what a great time to give them added incentive.  That is increase the percieved value of shopping right after Thansgiving.  Hence Black Friday sales.

So were born, Black Friday sales. It is important to remember the merchants are not giving away the merchandise and the goal here is still profit.

Driving Volume

Obviously inreased volume allows merchants to lower margins, assuming they move more stock profit can be constant or depending on the volume increase, even better.

Remember there is a base operating cost retailers pay regardless of sales volume.  Once the volume needed to covered those costs is reached the rest is at a much higher margin.

Thus enciting consumers to buy large amounts in a short period is a smart strategy. Black Friday histeria is a tactic to do just that.