Throughout our lives we both belong to and interact with many different organizations ranging from government through corporate, small business and non-profit.

The public’s opinion overall for some organizations is a strong positive sentiment (e.g.,  like 100% for a good movie on rotten tomatoes) while others are disliked or badly thought of.

It is often the way the organizations people behave that is the first place this opinion becomes formed.

Who is the Organization?

For all these organizations how they operate is key to their success, regardless of their product or service, although the nature and quality of the products and services do matter.

People make organizations great, nothing more, nothing less, it is all about the people.  An organization, regardless of it’s purpose, is basically first the people who are part of it and secondly what it does.

Sadly, I find this simple fact, that is your organizational identity is formed by those who are work to achieve it’s objectives.  I find this basic truth  is often overlooked by a focus on the institutions financial viability.

Less People More Profit

Cutting costs to get more done with less is admirable whether the organizations main purpose is financial profit or just to improve the quality of life.  Less cost mean more resources to allocate, grow and get better.

Typical salary costs are most easily reduced (and often the largest cost) However, fiscal benefit can be outweighed by reputation  costs and this impact should be carefully weighed when deciding to affect your organizations human resources.

Remember your brand opinion will not be positive if the people that make up your organization are not viewed positively both by those who avail themselves of your products and services as well as their colleagues.