Sometimes great success can be achieved through creation of ideas relating to or involving the imagination, usually original ideas. However the key to successful creativity is our ability to leverage the unexpected in a positive way.
Creative solutions will usually create surprise leading others to astonishment or shock. Whether astonished or shocked it is the uniqueness of the experience that opens the opportunity for personal gain.
Creating Demand
Things that are ordinary or usual will typically have average demand. By associating excitement with your idea the probability more people will support it or want to acquire the outcome is higher.
Others are more likely to feel enthusiasm or be eager to adopt your concepts if they are out of the ordinary. Mostly this stems from the fact they are more likely to take notice in the first place.
Being creative goes beyond developing things that are one of a kind or just original but must also have associated with it some drive to motivate demand. Others must perceive the value of the creation.
Avoid Constraints
True creativity leverages constraints if any are present or simply originates from the void and explodes with presence that is unavoidable to notice.
In and of itself constraints are viewed as an opportunity although hard rules must be understood and carefully manipulated so as to avoid negative consequences.
That is to say pornography as a social and psychological commentary could be viewed as a creative endeavor and accepted as such but must be carefully engineered so it is not misinterpreted as just pure porn.
Being creative can bring you pleasure and make others view you positively, there is a strong case for doing so.