Governments, companies organizations and associations (to name but a few types of structures) all set standards for their constituents, members  and employees.  These can be integrated, overlapping or stand alone

Enforcement

Personal adoption and adherence to standards (or rules) usually occurs through either discipline or accountability.

In the case of discipline the standard is imposed and then is achieved through enforcement. The intent is that the punishment will act as a deterrent. Therefore, the key to effective discipline is power.

Alternatively when the standard is adhered to through exercise of personal accountability punishment is not needed and adherence/performance to the standard is typically superior.

In short, and I believe this intuitive, wanting to follow the standard and being willing doing so of your own volition produces much higher qaulity results.

The satisfaction of exercising accountability is far more motivating than the practice of discipline to avoid punishment.

Can you influence how others react to standards?

If you agree the practice of accountability is superior to discipline as an approach to enforcing standards, the first question is probably can I influence others to practice  personal accountability and if so how?

Everyone has the power to influence regardless of whether it is granted by your place in an organization or you earn it through your own positive (or even manipulative) behaviors.

A key practice I often find effective is to influence by example.  This is definately a foundational behaviour to use as you begin to exercise your power to influence the use of accountability over discipline.

Directed humor, demonstrating benefits or using praise are just a few others out  of a  myriad of options.  My intent here is not to make this an explicit how to blog post but rather just to generate some ideas of methods you could try.